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- 'Good morning design'
- New coffee vending machine design, Gruppo Argenta, Italy 2016
- Brief: Gruppo Argenta organised international competition to give a 'new face' to the coffee vending machines, designing innovative and functional graphics to turn the coffee break into a special moments. The Argenta vending machines are installed in 88.000 points among companies, offices, public bodies, schools, health institutions, fitness & wellness centres, highly busy areas like filling stations, airports, shopping centres all over Italy. Project description: The proposed design is a simple and coherent graphic concept built around a captivating and surprisingly realistic photo of freshly baked 'smiling happy coffee beans on the go'. Each bean has embedded Argenta smile logo as a 'proof mark of perfection'. The entire design is dynamic and full of 'visible' flavours. The theme is an intentional recollection of the goodness of nature and the healthy organic origin of coffee. The graphics, (as coffee!), is very rich in texture, lights, deep shadows and tones, all incorporating Argentas' branding colours. The graphics is carefully crafted to include a large scale Argenta name and logo to promote the brand and to make 'the name' highly visible from far distance. The cashier part has been visually separated from the coffee delivering unit, with the background, panels, screen and buttons all unified into one coherent graphics.